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Ideas that
get headlines

The award-winning toy car for Mercedes-Benz x Mattel that proved to young girls cars aren't a 'boys toy'. Read more in Huffpost and Forbes


The first ever 'Decentralized Runway', where every component was co-created by the internet - including the now viral Pixel DressWatch the short film here

The e-commerce company I co-founded that teams up leading designers with small businesses and non-profits for coveted merch drops, raising over half a million dollars. Read more about it in Vogue and Gothamist. 


The sold-out Keys to NYFW that brought the public unprecedented access to NYFW - partnering with 5 iconic designers to drop NFT keys that unlocked the week's biggest shows, parties and drops. Read more in Hypebeast.

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The music video for a Grammy Award-winning artist made to inspire teenage girls to study engineering - with everything in the film made by female engineers, and interactive elements that let viewers apply from the video itself. Read more in The Guardian

The viral font Hellvetica that blew up the internet and won awards. Check out the case study here.  


The Super Bowl social stunt for Mercedes-Benz that made global headlines. Mercedes was launching their first car that could have a real conversation, so we had it get 'real' with the Big Game with over 60 real-time reaction videos. Some coverage herehere and here.   

++ other client work including Samsung's global holiday campaign, an immersive Maroon 5 concert for Amex, a Cannes-winning social experiment for M.J. Bale, and the launch of Amazon in the Asia Pacific. 


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